Not every part of being an intern at an ad agency takes place in the office. On Monday, I was lucky enough to be at the Mequon Country Club, staffing the hole that Celtic sponsored at the .
Celtic had a table set up near the tee box of the 5th hole and we gave everyone who golfed our hole their choice of a cold beer (of course we had Irish beer) or water, a Celtic can coozie, and a courtesy of one of our great clients – Wisconsin Pharmacal. We also gave everyone the opportunity to throw in a business card for a chance to win tickets to
It was a lot of fun to interact with all of the golfers. Several Celtic employees even played in the event, so when they came around, I enjoyed watching them duff their tee-shots. It was perfect weather to be out on a golf course – 70’s and sunny. I know a lot of people joke about interns getting all of the busy work around an office, but I think I had the best job in the entire agency on Monday!
Is your brand on the path to heaven or hell? That's the thought- provoking question that comes up while looking at graphic. This clever little chart (which appears on ) spells out the steps a brand takes on its ascension to consumer loyalty or the dreaded death march to disloyalty.
The message is clear. Strong brands must deliver a positive, repeatable experience every time a consumer interacts with it. When you deliver on your promise….consumer loyalty follows. Conversely, brands that make promises they can't back up start a downward spiral to brand hell.
"Don't Leave Home Without It" ... No, we're not talking about your Card. We're talking about a first-aid kit of course. Now that we're in the full swing of summer, having a first-aid kit accessible is always a smart idea whether you're out hiking, biking, climbing, boating, etc.
In fact, a well-stocked first-aid kit, kept within easy reach, is a necessity in every home. Having supplies gathered ahead of time can help you handle an emergency at a moment's notice. You should also keep a first-aid kit in your car, and even bring it with you on family vacations.
Celtic's client - Atwater-Carey - is one of the most trusted names in wilderness medicine. Recently, Atwater was named the kit of choice for the much anticipated 2009 Save the Poles expedition. In a continuous 365-day period, renowned arctic explorer , will attempt unsupported expeditions to Mt. Everest and the North and South Poles – a never before attempted feat. Above is a print ad developed for .
So just remember, whether it's family camping, high adventure or simply at home ... always pack a first-aid kit!
What a weekend it was for the golf world. Rocco Mediate’s Cinderella-like performance was trounced by the clutch shots of the world number 1: . The underlying story of the entire tournament: Tiger’s surgically repaired left knee. This weekend closed another riveting chapter in the Tiger Wood’s legend, but the golf world received a big shock this morning: .
Because of doctor’s recommendations, Tiger has decided to undergo anterior cruciate ligament surgery, which will end his season as well as any hope golf fans have of him winning another major in 2008. On top of that, he will be further rehabilitating a fracture in his tibia, which occurred during his preparation for the .
There’s no denying that Tiger’s impact on golf has been tremendous. He’s revolutionized the sport and made it fun for all ages and social backgrounds. Outside of that, he has been the strongest and most recognizable sports marketing figure since Michael Jordan. His endorsements for , , , and will eventually make him the first billionaire athlete.
There’s no doubt that the ticket sales, television ratings, and advertising dollars for the two remaining major championships (The British Open and the PGA Championship) will take a hit hit due to Tiger's absence. The PGA and all its stakeholders will just have to bite the bullet and hope his recovery is a quick and easy one.
It seems as though no matter where one looks, dominates the headlines. If you’re not logging some time on the social network site, keeping in touch with friends, you certainly may have read about how the site is changing ways corporations and colleges go about their business. I’ve read so many articles about the “basics” of the site and its etiquette (i.e. don’t update profiles at work, make sure your profile portrays a professional look, etc.) that it’s almost old news by now.
Then an article in caught my attention. Because of the way Facebook keeps friends connected, more and more alumni are skipping their class reunions, because all the info you seek at a reunion (who got married, who’s unemployed) is staring them in the face on their computer screen. You may have already skipped a reunion of yours and didn’t give it much thought. But according to the article, reunions are the most reliable fund-raising tool in a university's arsenal.
It just makes me think, “what’s next?” Something as harmless as a social networking site may be the catalyst that costs universities large sums of money due to decreased attendance at reunions. When the site debuted, I’m sure that potential problem wasn’t even an afterthought of Deans and Chancellors. It’s stories like these that motivate me to continue to think about what the next big idea might be, when a simple Web site that was created to keep Harvard undergrads connected, continues to make waves felt in so many arenas.
Hi. My name is Erin and I’m a marketing intern here at Celtic. I’m originally from Milwaukee and I’m currently a junior at where I’m studying marketing and communication. I’m an active member in the and serve as the VP of Activities for the St. Louis University AdClub.
So far, Celtic has been a great place to work and this opportunity has given me a valuable understanding of what goes down in an agency setting. This summer, I’ll be working on a variety of projects (gathering and evaluating research, participating in brainstorming sessions and assisting account executives). From time to time, I’ll also blog about my experiences here and share some observations from an intern/student’s perspective. So, please check back soon.
A Fav Icon is a small logo or image/icon that precedes a URL address in your browser. I have recently noticed more and more URLs taking advantage of branding in this tiny 16 x 16 pixel square. Why bother? Creating a FavIcon is a great way to assure web surfers that they have found your business. It’s also a great test of the strength of your brand logo. If it can be recognized at 16 x 16 pixels, it should standup in many of your branding efforts. Whether you are a global company like , , or are launching a new product like , it’s smart to extend you brand through even the tiniest channels.
Remember in the movie “” when a home run hit off the bull in right field led to a free steak? Since then, things have taken a turn. Recently, the Cleveland Indians Class A Minor League affiliate team the issued a peculiar statement regarding their latest promo night: A funeral giveaway. You read that correctly. In order to attract more ticket sales, the Lake County Captains are fronting up the cash to put one lucky fan six feet under.
Wait. There’s more. This idea is being mimicked and acted upon elsewhere. The have actually given away $10,000 for a funeral.
Promotions have been a long-standing tradition in baseball, and it’s a very successful way to bring fans to the game. The have been raking in record ticket sales the past few years, and it’s partly due to all-fan bobblehead nights (that or it could be because they’re actually winning games). Because of the lower budgets, the marketing teams in Minor League organizations have to be more creative, and fans have seen everything from cash drops to mini-bat giveaways to Richard Nixon Bobblehead nights. Seriously.
But how far is too far? Is there a line in the sand for promotional ideas or is a free funeral just a hint to us that the sky’s the limit? As extreme as it may sound, it’s still an idea that not only gets people to the ballpark, but it also gets friends, co-workers, bloggers and the media talking. So until we get sick of free things or baseball in general, we’ll always be talking about baseball’s promo nights.
With the weekend nearly here, I'd like to take this opportunity to remind everyone one last time to get outside and take a hike this weekend in celebration of .
How far or where you decide to go is entirely up to you. And to be quite frank, it really doesn't matter. Whether it's taking your three year old son (like me) out for a local stroll until he poops out, heading out with a friend onto a local trail for a half day ... or heck if you're really ambitious, getting onto a Trail and exploring for a couple of days ... it's really not about the distance, it's about the experience.
I'd be willing to bet that if you search hard enough, you'll find some great walking or hiking trails in your own backyard ... even if you don't live in the Rocky Mountains. For hiking suggestions, regardless of where you live, simply visit the or for suggestions. And if you still can't find what you're looking for, go to the local outdoor or hunting shop ... or an REI ... or just go online and surf. There are countless hiking sites and blogs where people share Trail suggesitons. Even when I lived in Chicago, with a little digging, I was able to find some great hiking trails.
Right here in Wiscosnin we are fortunate to have many great walking trails - from city walks, or trails that meander through our state and national forests - you can find them. We're even fortunate to have one of the nation's grand daddy of trails - . Get this - it's one thousand miles long ... so if you get on it, plan accordingly and know when to turn back. The Ice Age Trail is one of only 8 National Scenic Trails designated by congress, and is part of an exclusive fraternity that includes the , and the .
Our advertising agency - - is fortunate to be a friend of the Trail. Over the last year we've partnered with the Ice Age Trail on counteless initiatives to help draw attention to the trail and increase membership. In fact, the lists it as it's #1 natural resource. The above print ad is just one of the ads Celtic developed.
So with tomorrow - Saturday June, 7 - being National Trails Day ... get out for a bit ... 30 minutes, a few hours ... all day ... and have some fun, explore and don't be afraid to get some mud or dirt on you. Walk on everyone!
Soccer - or football, as it's known everywhere else on the planet - is truly the world's game. Regardless of what your opinion is about the sport, it's not even open for debate.
From Europe, Africa, South America, Asia and throughout the Caribbean ... Soccer is basically the "only" sport people "really" care about. The game does not discriminate based on your economic status ... all you need is something that resembles a ball, and some ground. Whether its children playing the game in the streets of Northern Ireland, or youngsters on a sun baked field in Cameroon ... outside the United States, it is the rest of the world's obsession.
And while the battles on the field are fierce, sometimes it is the drama that takes place in the stands that equals with intensity. A fan's choice to support a specific team often indicates religious, ethnic and economic status lines. No sport on Northern American soil equals this level of intensity. Wear a jersey to a game, and you may subject yourself to some light ribbing ... but wear a jersey to a game, and the consequence could be horrific. Known simply as the "," since the mid 1800's, these two teams draw alliances from the Irish Catholic and Protestant communities in Glasgow, Scotland ... and sadly, for more than a century their history has been plagued with sectarian violence.
Next week, Austria and Switzerland will host the , where 16 of the best European nations will battle for supremacy. And like the World Cup and the Olympics, it takes place only once every 4 years. For the last three years, every European country - both big and small- have gone through a qualification process to what is now only a field of 16.
Make no mistake, the corporate world will be watching this event. A tremendous amount of advertising dollars will be in play internationally. To give you an idea of how many eyes will be watching ... both the Super Bowl and Olympics bring in an average global audience of about 100 million at one particular time. But, next week's European Soccer Championships, will have an average audience size of approximately 153 million people per game. In fact for the first time ever, and ESPN 2 will be televising every match live.
To quote the legendary Soccer coach, Bill Shankley - "Football isn't a matter of life and death - it's much more important than than that." Don't believe it - check out the video below to see and hear the passion of 70,000 Glasgow Celtic fans singing in unison at a match. Try telling them soccer doesn't matter.
On Saturday, June 7, will be hiking a portion of the here in Wisconsin to show our support of – an important trail awareness program sponsored by the (AHS). According to the AHS, the goal of this one-day event is to “inspire the public and trail enthusiasts nationwide to seek out their favorite trails to discover, learn about, and celebrate trails while participating in educational exhibits, trail dedications, gear demonstrations, instructional workshops and trail work projects.”
In support of National Trail Days, Celtic will be hiking a portion of the legendary Ice Age Trail, which is one of only eight National Scenic Trails in the country. The Ice Age Trail is a thousand-mile footpath — entirely within Wisconsin — that celebrates the legacy of the Ice Age.
In honor of its 50th anniversary, the is hosting a “Mammoth Walk” this Saturday in conjunction with National Trails Day. If you’re interested in learning more or joining the walk, For anyone interested in hooking up with the Celtic team this Saturday for a hike along the Ice Age Trail, give us a call. You’re welcome to join us!
Step inside Suite 206. Grab a cup of coffee or a Guinness if you prefer. Let's chat about Celtic and our work. We'll even share our perspective on the world of marketing communications. Come inside. Relax. You're always welcome at Suite 206!
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Celtic is a marketing communications agency offering a variety of integrated services, including: brand planning, marketing, advertising, creative, media planning, public relations, promotions and interactive.
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