So what do you do when you can't beat them? You join them of course!
is combating the high cost of advertising during the Superbowl with a One Second Ad. To promote the ad, they've launched a site that shows outtakes that didn't make the final (one second) cut, along with other High Life ads. You can see the work at:
MillerCoors is a client of ours here at , so all of us certainly hope the buzz pays dividends.
Here's to Miller High Life - the Champagne of Beers!
Tuesday, January 20, 2009
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1 comments:
Just goes to show that you don't need to produce an expense thirty-second ad then drop $3 million to buy the media. You can produce a down-and-drty spot...throw it on your Web site...send out an email to your opt-in list...then watch the masses come. The Internet has changed everything. On a side note, it's kind of funny to see MillerCoors complaining about the cost of an ad?!?!?