CC's print campaign, which broke in November 2007 and continues today, is brilliant. It attempts to connect 30+ year old men with thier childhood. The print ad I discovered in Wired magazine attempts to draw readers back to that glorious era when dad had a Manhattan in one hand a smoke in the other. When pop's had his Tuesday night bowling league with the boys. When dad was actually hip, trendy and loved to have fun.
Kudos to and for a great print campaign. Instead of trying to compete with the "designer" drinks made for the 20-something crowd, CC embraces the past. The brand is comfortable in its own skin and has no problem screaming, "We're old school and we like it." In fact, the tagline in the ad says it all, "Damn right your dad drank it." To read more about the multi-layered campaign,
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Print ads don't really resonate well with how fast I page through papers and magazines, but I definitely remember this print ad. Great use of the classic photos and non-PC humor. And I turned the page just thinking, "What if what my dad told me about his years in college was just a big fat lie?"