They're Loud, But They Shouldn't Be Proud

I'm not one to compare common ethical business practice with illegal heroin rings, but I must direct you to Brand Autopsy, where they have a series of posts comparing the modern business world with the character of Frank Lucas in American Gangster. Most notably, this post:

The Loudest is the Weakest

Extremely relevant for the current environment and what we'll see this coming Sunday...brands that front up enormous sums of money to voice their product for seconds. We've touched on this before here at the Suite, but this speaks to the brilliance of High Life's 1 Second Ad. A brand that gets their audience.

The Super Bowl is an overpriced corporate barrage of messaging, why not put a fun spin on it? It's not too loud, it hit all the right channels, and it got people talking...and they didn't spend a ton of money.