The Boys of Summer

It's hard to believe, but Cactus League play opened this week. Major League Baseball is back in full swing.

One of our art directors (Jeff Faralli) is a huge baseball fan and loves the Chicago Cubs. He came across the team's new outdoor campaign, which consists of several billboards showing the historic Wrigely Field sign with fun, clever headlines like, "Wrigley Field...Home of Coming Back from Meetings with a Sunburn."

Here's what Jeff has to say about the campaign, "I think the campaign is really eye catching. The colors play off of each other and the vivid Wrigley Field sign is used to hold the headlines. It's smart to incorporate the bold, red sign...it's truly iconic and recognized throughout the world."

I agree with Jeff. The campaign brilliantly uses one of the most recognized symbols in all of sports to connect with fans. Plus, the headlines are hilarious.

So here's to the boys of summer, hot dogs and ice-cold beer. Summer can't get here fast enough!