And yet it's one of the least talked about...
Not talking
Not talking
Not even the
I'm talking about this....
Yes, Wilson from Cast Away. I was listening to one of my favorite podcasts last night, The B.S. Report with Bill Simmons, in which the popular sportswriter was interviewing SNL head writer Seth Meyers about product placement in sketches. They both discussed how this was one of the more unheralded product placements in movie history, and I agree.
Hell, the Volleyball/Make-believe Friend is NAMED Wilson! They mention his name dozens of times in the movie. That's probably the most memorable part of the movie. Think FedEx was the big one? Think again.
Interesting how product placement works...even with our best efforts, sometimes we still cannot see it working.
Friday, February 6, 2009
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1 comments:
Ahhhh...product placement. I remember ten years ago when you could call a prop master on a TV or movie set and get a product placed for free. Funny story...when the Apprentice was in its second season, we got a Huffy Sports hoop and ball in the New York suite where contestants stayed. Every episode, you could see people shooting hoops and playing on the product. Best part...we payed nothing for the exposure. Just had to ship the product and set it up. I couldn't imagine what that would cost today.