Risky Business

No, I'm not referring to Tom Cruise sliding across his living room in his underwear listening Bob Seger. I'm referring to the risky business of celebrity endorsement. By now we've all seen the infamous picture of American swimmer Michael Phelps engaging in some extra curricular activities at a University of South Carolina.

Well word on the street is that one sponsor is already saying "No, thanks," and it's certainly a big one: Kellogg.

Considering that he was primarily pushing brands like Frosted Flakes, it makes sense for them. But brands like Speedo and Omega are sticking with their man. Why? Because events like this get forgotten. And if he comes back and wins more medals in 2012, these sponsors will still reap the benefits.

That's the risk with celebrity figures endorsing products, especially young ones with the world at their disposal. But like I said before, in 24 hour news cycles, this will be forgotten...unless he does it again, but I'm sure his mom taught him right.....right?

Meanwhile, here are some other athlete role models with a troubled past (and present)...that still maintain superstar status:

Kobe Bryant
Charles Barkley - although he's famously known for saying, "I'm not a role model"...sure.
Ray Lewis
Brett Favre

Of course, some endorsements crash and burn before they can even prove themselves! Anyone remember Bode Miller?