In a startling sign of the times, The Rocky Mountain News, one of the two major newspapers in the Greater Denver area, .Print media, especially newspapers, are in trouble. And everyone knows it. Still, it stings when you see a big name go down.
At Celtic, we are proponents of media trends, as we plan, negotiate and buy space in all types of vehicles. We've seen the sharp decrease in print advertising expenditures. But like Rocky Mountain News columnist Bill Johnson says, when a paper dies, there are no winners.Best of luck to the good writers and employees of the Rocky Mountain News.
-Marc B.
Friday, February 27, 2009
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2 comments:
Beyond New York, LA and Chicago, what other market can support two daily newspapers?