The Doritos "Crystal Ball" spot is leading in .
And, it was a big hit at our Super Bowl party too. My nephews (ages 10-14) even played it back for the group a few times (thanks DVR) so anyone who stepped away for more chips or a bathroom break could see what all the chuckles were about.
I think this just goes to demonstrate how important "group think" is to the ultimate success of these spots. My guess is that Doritos was smart enough to test these ads in a "Super Bowl-like" atmosphere -- rather than making a decision from an isolated board room. And, that's been paying dividends for them in the form of positive buzz this morning.
Monday, February 2, 2009
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1 comments:
Agreed Bill. My boys had me rewind the crystal ball ad at least five or six times. They were blow away that someone would break a vending machine and throw a ball at someone's nether regions. As a result, I was exposed to the Dorito's brand five or six times. You're right...it's not always about making a one-on-one connection with a consumer. Sometimes it's about the masses.