Milwaukee Manufacturer Taps MySpace

Briggs & Stratton just launched a battle of the bands site on MySpace - check it out. Voters will have a chance to select the winning band, in which the prize is a gig on the Briggs & Stratton stage at Summerfest, one of the biggest outdoor music festivals you'll find on the planet. You can click here to read the article.

It's yet another example of how corporations are tapping the power of social media. When used correctly, and it's appropriate to your brand, there's no denying social media is a powerful channel. It's like anything else, education and a better understanding are key. Yes, everyone seems to be talking about Twitter, FaceBook and everything else these days ... but unless you use it correctly ... not to mention if it's even brand appropriate ... the final benefit can become diluted.