Shoot Your Friends (on Facebook)

In anticipation of the launch of its new paintball pistol, Tippmann Sports recently created an interactive Facebook application that allows users to "shoot" their friends with a brief, good-natured message.

To participate, any registered Facebook user can click here and then start selecting the friends they want to reach out to. The user-friendly application tallies all outgoing messages and responses so players can track their success in real time.

Just another example of how a Celtic client is utilizing social media to build awareness and generate excitement for its products.

Now, ready...aim...fire!