For those of you who take I-94 east bound, whether you commute into the city or out, have no doubt see the crazy Tomato billboard that's just southeast of Miller Park (image below).
Well the mystery has finally been revealed - according to a report on , it's that are responsible. They're employing a "tease and reveal" strategy and will eventually be putting in oversized cans of their product on the billboard.
I applaud this strategy. If you drive down I-94, there are empty billboards everywhere, and a strategy like this would catch my attention even in a booming market! It's a virtual guarantee that this ad will not go unnoticed.
UPDATE: The board has now changed and incorporated a tag as well as two oversized cans of Red Gold.
Wednesday, March 25, 2009
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3 comments:
Agreed. This billboard is an eye catcher. These slow reveals always make an impact on consumers who drive the same route everyday.
As a one-time super commuter, I can tell you that anything out of the ordinary definitely gets noticed.
I saw it again yesterday on my way home. Their definately maximizing their investment ... it's got us chatting about it.
Drove by it yesterday on the way downtown. Hands down...it's the best outdoor I've seen in years. It's highly creative and eye-catching. You really need to see it!