Burger King Gets It

Kudos to Burger King! They truly "get it." The only way to survive and thrive in an economic downturn is to increase your marketing, advertising and PR.

Here's a great quote from Russ Klein, BK's chief marketing officer...

"With the economic downturn, it's important for us to be front and center with value messaging, innovation and strategy. And there is strong historical evidence around companies that step up with their innovation and advertising and their ability to move through economic downturns and they emerge with stronger brands on the other end."

Well stated Russ!