Early this week, General Motors announced its plans to jettison the Pontiac brand in a desperate effort to salvage the company and keep it from bankruptcy. I never owned a Pontiac, but I always find it sad when a classic, old-school brand like Pontiac dies. Just think about the hundreds of millions of dollars invested in the brand over its 80-year history! All the ad campaigns, marketing initiatives and PR programs that were developed to help nurture and grown the brand….gone.
with a look back on some of the classic ad campaigns through the years.
Farewell Pontiac!
Wednesday, April 29, 2009
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1 comments:
It is sad. When GM killed Oldsmobile - the oldest U.S. car brand at the time - the advantage they had was it left many GM loyalists without a car. They were optimistic many of those folks would get behind the wheel of another GM vehicle. But now with Pontiac gone, it becomes an even bigger struggle for GM to assure these people stick with GM. How loyal to GM are the Pontiac owners?