Ads Pop Up on Empty Retail Space

There's no doubt that the current economy is taking its toll on retailers. Walk down any street in America and you'll find empty storefronts. Even though it's a tough reminder of what this economy is doing to retailers both big and small, there is a silver lining. According to the New York Times, savvy marketers are using these empty storefronts as a medium to promote their brands.

This unique form of outdoor advertising has two key benefits:

1) Many of the empty storefronts are located in prime real estate (on major corners and thoroughfares). These high-traffic areas are ideal for advertisers.

2) The cost to advertise is incredibly cheap. According to the New York Times, a three-month run on a retail store front can be as little as $500. A billboard in a comparable location can cost up to $50,000.

What's the lesson? When times get tough...it's time to get creative. Look for ways to stretch your marketing dollar by looking at alternative mediums and new ways of reaching your customers.